Use PLR eBooks as Unannounced Freebies for Regular Newsletter Subscribers
Of course your paying customers needn’t be the only ones to get unannounced bonuses (although certainly your paying customers should get your BEST bonuses). That means you can take your PLR ebooks, tweak them slightly, and offer them from time to time to your regular newsletter subscribers.
In particular, you should offer these unannounced freebies at the beginning of your autoresponder series. So for example, you can offer these freebies in the first few weeks or the first month. After that, you can offer them a few times a year.
Doing so helps build your relationship with your subscribers. It also trains them to eagerly open every single newsletter you send. Of course you’ll notice that I didn’t say you should give these freebies regularly for as long as your subscribers are on your list.That’s because you want your subscribers to eventually become your customers wherethey’ll get even BETTER content from you. Indeed, you should be encouraging your free newsletter subscribers to become paying customers.
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